The Best Chip

            In Kim Severson’s article, “The Best Chip? The First One Out of the Bag,” she uses humor as well as a few anecdotes from other people to pull the reader in. Not only is she describing why people love chips, but she explains the chips in a unique and descriptive way, like “magical combination of potato, hot fat, and salt.” Severson also includes two days of the year, July Fourth and Memorial Day, that many people consume chips. This is a good selling point because it shows what days you can advertise in order to get more people to buy chips. Another strategy that the author uses is including facts that prove how many people consume chips, and how often they do it. One example of this is how she says that potato chip sales get over $6.3 billion each year, and about two-thirds of American citizens have chips in their homes. She also doesn’t use a very serious tone in her article, which I think is a good strategy for something like chips. Chips are typically eaten at fun and leisurely events, so they should be talked about in a fun way. Severson also includes a paragraph about lard, which is what is used to make chips. Since this is an unhealthy product, I think more people would appeal to something healthier.

            For our campaign, I think it will be a good idea to include days that many people eat chips. If we remind people that there are days that give everyone excuses to eat chips, then more people will buy them. I also think that including facts will help us sell our chips. Facts always make things more reputable, because if there is proof of something then people will be more likely to put faith into our campaign. Another thing that our group should do like Severson, is talk about the chips in a fun way. If we have a lighthearted campaign and include humor, then people will see chips as something appealing and special. Lastly, it is important that we make our chips as healthy as possible in our campaign. Many people want to buy healthy food, so if our chips can somehow be healthier than most other chips on the market, we will have a better chance of selling them.