Pamplin Study Abroad

The second flyer that I found is another study abroad program. This one is titled “Pamplin College of Business Invites you to Study Abroad with us.” Reading the title lead me to believe that it was a trip meant specifically for business students, but in big letters on the flyer it also says, “these programs are open to all Virginia Tech students.” This sentence takes up the biggest section on the advertisement, so the creator of the flyer obviously wants every student to know that they have the ability to join the study abroad program. I found this flyer in McBryde, so it makes sense that it is not for Pamplin students alone. The ad is meant to draw attention, being that there are three big pictures of the different places that will be traveled to in this program. Each of the three pictures includes the location, date, and deadline to sign up for the trip. Having beautiful photos of each location on the flyer makes it more desirable, seeming to promise a once in a life time trip, all while increasing students’ knowledge of business. When I first saw this flyer, it was definitely the pictures that caught my eye. I immediately wanted to be on a warm beach in the summer time. Other than the pictures with the dates of the trips and the sentence inviting all students, the only other parts of the flyer are a website, an email, and a phone number. Unlike the other study abroad advertisement, this one does not contain much information, requiring the student to find out more on their own. I think that the perfect amount of information is included on this flyer, because the pictures are enough to make those who are interested in studying abroad want to go home and look it up. It seems as though the author’s intention was to simply make people aware of the program, and to give the students an opportunity to learn more. In my opinion, this advertisement is very effective. Including less words on one page creates more room for the important statements and pictures, causing people to actually stop and look.