Every flyer
is made with the intention to inform or persuade, so why is it that some stand
out more than others? The wording, pictures, size, and lengthiness can all have
an effect on a flyer’s noticeability, but the purpose of the advertisement is important
as well. Different styles of flyers can be used for separate types of ads, such
as an organization flyer and an event flyer, and still have the same effect. The
techniques used on the advertisement should reflect what it is advertising and
who it is meant to attract.
Both of the
flyers that I found are for study abroad programs. One is advertising
leadership and service-based studies in Ghana, and the other is for three
separate trips in the Pamplin College of Business. The Ghana flyer was found in
the hall of a dorm room building, showing that it is open for all students, but
the Pamplin flyer was found in McBryde, with the words “College of Business”
printed on the front. Another thing that differed was style of the
advertisement. For Ghana, there are words covering both the front and the back of
the sheet, but for Pamplin, the pictures take up more space than the few, large words
do. Being that these two flyers are both advertising study abroad programs,
which style most effectively draws the attention of college students?
No comments:
Post a Comment