Studies in Ghana

One flyer I found is titled “Leadership, Service, and Africana Studies in Ghana,” obviously advertising a study abroad program. This was found in the hall of my dorm, which shows that its intended audience is college students, particularly those who plan to study abroad at some point. This advertisement is meant to draw the attention of people who want to study abroad, especially for leadership, service, or African studies. It is full of information on both sides of the page, so it is meant to be very informative without requiring somebody to go to a meeting in order to get more information. Implicitly, the flyer promises fulfillment, both in oneself and possibly even in a career. Along with announcing leadership and service opportunities, it says “gain critical thinking, intercultural, and career skills.” This could make people who are especially interested in leadership or service careers want to go on this trip to gain more knowledge about possible opportunities. In my opinion, although the author seems to know what she is talking about, this flyer has far too many words on it. Not only is there a lot to look at on the front of the paper, but when you flip it over it is filled with more information. It might work for others, but I personally would not stop to read a flyer that could take a few minutes to get through. I think that it would be much more effective to only include the title of the event, the date of the trip, a little bit more information about what it is about, and then a date for an informational meeting. That way people would be interested, but then be forced to go talk to people to learn more about it. This flyer is organized very carefully with a few different sections, like “eligibility,” “cost,” “contact,” “program description,” and “academics.” If someone were to stop and read the whole flyer, the layout makes it very easy to pick out what is important to look at and what is not. I believe that this text is effective. The title is the biggest part of the paper, so it draws people in right away. If study abroad is something that someone is interested in, then the format makes it easy to get information right off the bat.