Comparing Advertisements

            The first advertisement is for Alpha Kappa Psi. Being that it is a fraternity, I can tell right away that it is intended to be seen by college students, particularly boys. At first glance, I know that it is trying to advertise the fraternity for new members, promising that it will “make a big difference” in return. This flyer is simply making college students aware of the fraternity, rather than having a specific event. Implicitly, the ad could mean a couple of things, such as the idea that being in Alpha Kappa Psi will make a big difference in the world, or even a big difference in oneself. If someone who sees this flyer strives to make a difference in the world, then this statement would directly appeal to them.

            Independent Radio, the second advertisement, is not for a specific group, but for a specific event. The goal of this flyer is to make college students at Virginia Tech want to go to the Independent Radio organizational meeting. By including a location at Virginia Tech, I can tell that it is geared toward Virginia Tech students. With the picture and the wording, I can assume that it is meant to be humorous, which implies to people that the event might be funny, making it a more desirable meeting to attend.

            Each of the two ads are effective in their own way, although when I first saw them, I observed the Independent Radio advertisement for a little bit longer than I did the Alpha Kappa Psi advertisement. The Independent Radio ad drew my attention because I was a little bit confused by the wording at first glance, so I kept reading. It also has an exact date, time, and place, making it much more specific. For advertising a group, the Alpha Kappa Psi flyer does a good job, although I think that it could say a little bit more about the fraternity. Some could argue that including less words on the flyer will make people more interested in finding out more, but letting people know more about the fraternity might be helpful. For advertising an event, the Independent Radio does a great job. It draws attention, includes humor, and has a place and a time of the event.